Aurora Magazine

Promoting excellence in advertising

Gen X

The Magic of an Age-Diverse Workplace Moment

The Magic of an Age-Diverse Workplace Moment

Never before have three such distinct generations shared their workplace. The result is a unique choreography that strengthens brand building, writes Selina Rashid. Published 01 Aug, 2025 11:03am
Data Suspicion and Brand Loyalty

Data Suspicion and Brand Loyalty

Privacy has gone from being a purely tech issue to a complex marketing one, writes Zeeshan Wasim. Published 29 Jul, 2025 02:47pm
Uncool, But Oh So Valuable

Uncool, But Oh So Valuable

Urooj Hussain on the dangers of ignoring Gen X and Millennials in the media mix. Published 12 Mar, 2025 12:16pm