Aurora Magazine

Promoting excellence in advertising

Gen X

Data Suspicion and Brand Loyalty

Data Suspicion and Brand Loyalty

Privacy has gone from being a purely tech issue to a complex marketing one, writes Zeeshan Wasim. Published 29 Jul, 2025 02:47pm
Uncool, But Oh So Valuable

Uncool, But Oh So Valuable

Urooj Hussain on the dangers of ignoring Gen X and Millennials in the media mix. Published 12 Mar, 2025 12:16pm