Aurora Magazine

Promoting excellence in advertising

future workforce

Are Creatives Slamming the Door?

Are Creatives Slamming the Door?

As finding and retaining creative resources becomes even harder, Arooj Anwar sheds light on the root causes of a growing crisis. Published 30 May, 2023 11:03am
Turning the Tide

Turning the Tide

Media houses in Pakistan are beginning to realise that to remain relevant in a future-facing world, their own future will be inexorably tied to the digital world. Updated 02 Jun, 2023 04:00pm
“We are not order takers...”

“We are not order takers...”

Rabia Shoaib Ahmad, Director and COO, Nutshell Group, speaks to Zeenat Chaudhary about the Nutshell Group’s evolution. Published 28 Dec, 2022 01:56am