Aurora Magazine

Promoting excellence in advertising

future workforce

Bridging the Fulfilment Gap

Bridging the Fulfilment Gap

A generation that asks for nothing more than fulfilment is a good thing, argues Tyrone Tellis. Published
Latte in a Cosy Café

Latte in a Cosy Café

Gen Z has forever redefined the workplace, writes Noor-ul-ain Ali. Published
Are Creatives Slamming the Door?

Are Creatives Slamming the Door?

As finding and retaining creative resources becomes even harder, Arooj Anwar sheds light on the root causes of a growing crisis. Published
Turning the Tide

Turning the Tide

Media houses in Pakistan are beginning to realise that to remain relevant in a future-facing world, their own future will be inexorably tied to the digital world. Updated
“We are not order takers...”

“We are not order takers...”

Rabia Shoaib Ahmad, Director and COO, Nutshell Group, speaks to Zeenat Chaudhary about the Nutshell Group’s evolution. Published