Aurora Magazine

Promoting excellence in advertising

Food industry in Pakistan

Food From The Future

Food From The Future

Riffat Rashid on how Karachi’s top chefs reimagined dining at Unilever Food Solutions' Future Menus event. Updated
Eight Ways to Eat

Eight Ways to Eat

The changes food retailers/foodpreneurs can make to account for what people want next in the industry. Published
‘Pul ’ vs Pull

Pul ’ vs Pull

Restaurants in Karachi are expanding into areas on the ‘other side of the bridge’. What can marketers learn from this? Updated
Thought for food

Thought for food

Food as a business is booming in Pakistan because of the inventiveness and ingenuity of the people involved in it. Updated