“In Pakistan, we want to be the number one sauce brand, not just a brand associated with ketchup and mayonnaise”
Syed Zeeshan Haider, CEO, ITT Foods (the company behind Dipitt), speaks to Mamun M. Adil about the brand’s growth since its launch.
Food industry in Pakistan
Fighting Pakistan’s Growing Food Insecurity Crisis
Unless something is done now, climate change will exacerbate Pakistan’s lethargic agricultural growth and lead to further food insecurity, warns Aisha Khan.
Eight Ways to Eat
The changes food retailers/foodpreneurs can make to account for what people want next in the industry.
‘Pul ’ vs Pull
Restaurants in Karachi are expanding into areas on the ‘other side of the bridge’. What can marketers learn from this?
The restless restaurateur
Sikander Rizvi, CEO, Xander's, in profile.
Thought for food
Food as a business is booming in Pakistan because of the inventiveness and ingenuity of the people involved in it.
From a passion project to a fine-dining brand
Interview with Ayaz Khan, Founder, Okra.
Masters of the kitchen
Chef Mehboob Khan and Chef Zakir Qureshi in profile.