Owning the Right Moment, Not the Data
FMGCs need to refine their consumer touch-point strategies
rather than rely on first-party data, argues Urooj Hussain.
FMCGs in Pakistan
Downsizing on the Value
As inflation is set to persist, Omar Farooq reflects on how brands can still maintain their value proposition.
What Has Happened to Public Service Communication?
The uncharacteristically muted response from brands to Pakistan's flood emergency.
Pause on profits
As growth slows, what lies ahead for FMCGs?
Being superhuman
Eight reasons why working in the advertising industry is simply awesome!
Going native
There is immense potential of native language advertising on social media.