Why the Reports of TV’s Death Have Been Greatly Exaggerated
Marketers should not make the mistake of assuming that TV is dying. The facts speak otherwise, comments Urooj Hussain.
FMCG
Stretching the Basket
Fatima S. Attarwala examines how price increases are changing what goes into the average grocery basket.
Ramzan’s Slim Pickings
Which brands stood out this Ramzan?
Where’s The Eye-Candy?
Adnan Syed looks at the supermarket shelves and concludes that Pakistani design agencies and their clients need to up their game.
Caught Betwixt
The dilemma of choosing between a global and a local client.
News or Just PR
Finding a fine balance between a newsworthy story and a public drive.