Aurora Magazine

Promoting excellence in advertising

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Requiem for an Industry

Requiem for an Industry

Economic challenges, connectivity issues, and a domestic market in retreat are posing an existential threat to Pakistan’s ad industry, warns Faizan Syed. Published 24 Oct, 2024 03:48pm
Localising the Global Strategy

Localising the Global Strategy

As the BDS movement continues to make significant inroads in profitability, multinational companies need to modify their strategic thinking, writes Omar Farooq. Updated 22 Oct, 2024 03:38pm
To Boycott or Not to Boycott?

To Boycott or Not to Boycott?

The question is: to what extent will Pakistan’s economy and socio-economic well-being be affected? Sami Qahar comments. Updated 28 Aug, 2024 02:00pm
Choosing or Settling for Local?

Choosing or Settling for Local?

The BDS Movement has seen consumer spending on local brands surge, but will they be able to sustain it for the long term? Updated 21 Oct, 2024 12:29pm