For the Sheer Fun Of It
From his American shores, Oswald Lucas looks at how advertising is done there and
here – and concludes Pakistani advertisers need to have much more fun.
Fawad Khan
A Few of My Favourite Things
Sarah Moquim, Consultant for Content Excellence, Symmetry, lists her favourite ad campaigns.
KAMN Members Vote on Their Favourite Ads
Alifya Sohail reports on KAMN’s new initiative.
Campaign Watch
Zuneeta Rawat, head of the marketing and creative department, Image, lists her favourite and not-so-favourite recent ad campaigns.
A Few of my Favourite Things
Seema Jaffer, CEO, Bond Advertising, picks her favourite ads.
A Rahber Revival?
Rahber's campaign focuses on the quality, functionality and versatility of the products, and leverages Fawad Khan’s popularity.
A few of our favourite things
The Aurora team pick their favourite ads of 2018.
Making a house a home
Zameen’s latest ad (almost) hits all the right spots.
Eid-vertising
Why is all festive advertising ridden with clichés?
Tea for two
Tapal Danedar airs the third instalment of their Tum Mein Aur Aik Cup Chai TVC series.
"Pepsi was among the first brands to patronise cricket in Pakistan"
Interview with Salman Butt, Director Marketing, PepsiCo Pakistan.
Celebrity restraint
How Fawad Khan's carefully chosen brand endorsements result in greater appreciation and a sense of credibility.
The best and most 'meh' recent campaigns
The Creative Director, The Brand Crew shares her favourite and not-so-favourite ads.
Hilal takes a Bold step
The Hilal Group recently launched Bold as a premium deodorant brand to tap into the growing market potential.