Hype, Awareness and Influencers
Fatima S. Attarwala looks at how local brands are finding a space in the wellness trend.
Fatima S. Attarwala
The Ascendancy of Corn
Fatima S. Attarwala looks at reasons why corn has become a success story.
The Big K
Fatima Attarwala on the lure of all things Korean.
Stretching the Basket
Fatima S. Attarwala examines how price increases are changing what goes into the average grocery basket.
Wanting It All in a Single Food Package
Instagramming may be the rage among Gen Z, but influencers not so much, argues Fatima S. Attarwala.
Making Loans Personal
Fatima S. Attarwala explores the modalities involved in obtaining personal loans.
The Sialkot Cluster
Fatima S. Attarwala examines the dynamics and challenges of two intrinsically Pakistani industries