From Zia to Maryam
A self-confessed textile obsessive, Yawar Iqbal evokes the many different ways Pakistanis have used textiles to express their personalities.
fashion
“Why are our governments never business-friendly?”
Naz Mansha, CEO, Nishat Linen, speaks to Aurora about the success
of her brand and the challenges posed by the present economic environment.
“Fashion has been commercialised to the extent that people do not appreciate the art behind it”
Sophia Khan speaks to Mohsin Ali Tawasuli, former creative director at Sana Safinaz, about the evolution of Pakistan’s fashion industry and why he wants to move out of his comfort zone.
Can Pakistan Afford Its Consumers?
Be it on or off line, consumers are flocking to buy, but as the economy weakens, how long will it be before the laws of both demand and supply start to spiral? Muna Khan poses the question.
A Magical World of Modern Marvels
A day in the life of Batool Habib Curmally, Associate Head of Marketing, Image Pakistan
“We want to be that brand people come to when seeking comfort”
Mehvish Waliany, CEO, Alkaram, speaks to Mamun M. Adil about the brand’s evolution and future plans.
How Pakistani Designers Dazzled at the Ambani Wedding
Bollywood celebrities sported the beautiful ensembles of a multitude of Pakistani designers, from Faraz Manan to Hussain Rehar.
“My dream is for Rastah to be one of the biggest brands outside of Asia, not just South Asia”
Zain Ahmad, CEO and Creative Director, Rastah, speaks to Aurora about the journey that took his brand from the streets of Vancouver to celebrity status.
Eid Trends: Worth the Investment?
How are clothing brands faring during the run-up to Eid?
One Size Does Not Fit All
Fiza Kazmi on why plus sizes are still hard to find on Pakistan’s fashion radar.
Remembering the ‘Mother of the Miniskirt’
Mary Quant – Fashion Designer (1930-2023)
Sir JJ is in the building
Junaid Jamshed, entrepreneur, in profile.