Sorry. Not fair
In light of the recent controversy over the ad that depicted Naomi Osaka with a lighter skin tone.
fair & Lovely
Moving beyond outer beauty
Why local beauty brands need to move away from stereotypical communication.
Face Appeal
The evolution of package design in Pakistan.
The conundrum of fairness
Nothing is as singularly valuable as a pale complexion: it eclipses grave flaws and enhances modest virtues.
A not so Fair & Lovely jalwa
Eight reasons why there's nothing lovely about Fair & Lovely ka jalwa
Come to the Dark Side
"And then she applies the cream and becomes white and confident. But not too confident. And gets married. To a doctor."