Using packaging to create brands
The challenges of designing packaging for commoditised food products.
Engro atta
A farmer’s sparkle
Engro's new campaign celebrates farmers' resilience and the hard work they put in to bring forth the best crop.
“Onaaj is not just a flour brand, it is an umbrella consumer staples brand”
Eqan A. Khan, Business Head, Consumer Agri Business, Engro Eximp Agriproducts, on the launch of their new brand, Onaaj.