Aurora Magazine

Promoting excellence in advertising

emotional advertising

Stop With the Water Works

Stop With the Water Works

Nadeem Farooq Paracha discusses the ethos and pathos embedded in our advertising. Published 02 May, 2025 01:50pm
Telling the Right Story

Telling the Right Story

Sarah Siddiqui discusses the importance of effective storytelling. Published 27 Jan, 2025 02:47pm
Branding in a Time of Boycotts

Branding in a Time of Boycotts

Rather than pretend it is not happening, brands facing boycotts need to learn to connect with their audiences in a more meaningful manner, argues Nadeem F. Paracha. Published 10 May, 2024 10:24am
Generating Taste

Generating Taste

Faraz Maqsood Hamidi on how AI can capture and replicate the multifaceted nature of taste in advertising. Published 08 Mar, 2024 11:57am
The Sound of Paint

The Sound of Paint

Osama Saeed covers Nippon Paint's 'Rung Sab Kay Liye' campaign. Updated 19 May, 2022 08:32pm