Nadeem Farooq Paracha discusses the ethos and pathos embedded in our advertising.
Published 02 May, 2025 01:50pm
Sarah Siddiqui discusses the importance of effective storytelling.
Published 27 Jan, 2025 02:47pm
Rather than pretend it is not happening, brands facing boycotts need to learn to connect with their audiences in a more meaningful manner, argues Nadeem F. Paracha.
Published 10 May, 2024 10:24am
Faraz Maqsood Hamidi on how AI can capture and replicate the multifaceted nature of taste in advertising.
Published 08 Mar, 2024 11:57am
Nothing works better than emotional advertising, writes Taniya Hasan.
Published 19 Jan, 2024 01:52pm
Osama Saeed covers Nippon Paint's 'Rung Sab Kay Liye ' campaign.
Updated 19 May, 2022 08:32pm
Why 'sadvertising' doesn't always work.
Published 27 Apr, 2020 12:52pm