Generating Taste
Faraz Maqsood Hamidi on how AI can capture and replicate the multifaceted nature of taste in advertising.
emotional advertising
Everyone Needs Brand Love
Nothing works better than emotional advertising, writes Taniya Hasan.
The Sound of Paint
Osama Saeed covers Nippon Paint's 'Rung Sab Kay Liye' campaign.
Bring on the (Crocodile) Tears
Why 'sadvertising' doesn't always work.