Requiem for an Industry
Economic challenges, connectivity issues, and a domestic market in retreat are posing an existential threat to Pakistan’s ad industry, warns Faizan Syed.
Economic crisis
Downsizing on the Value
As inflation is set to persist, Omar Farooq reflects on how brands can still maintain their value proposition.
The Economics of Rebellion
Say 'ouch' and move on, advises Faraz Maqsood Hamidi.
Creating Value for Consumers
Sheikh Adil Hussain discusses how brands can maintain their consumption momentum in difficult economic times.
"The key is to support governments that take the right decisions"
President of OICCI and President & CEO, Engro Corp, speaks to Aurora about the depth of the current economic crises.