Aurora Magazine

Promoting excellence in advertising

eco friendly

All Revved Up But Nowhere To Go?

All Revved Up But Nowhere To Go?

Nasir Jamal speaks to the major players in the EV market and concludes that despite Pakistan’s commitment to electrifying its auto industry, it continues to lack clarity of intent in its implementation policies. Updated 01 Aug, 2025 01:19pm
Go Green or Go Home

Go Green or Go Home

What should brands be doing to counter climate change? Published 29 Jan, 2025 01:47pm
Is Your Brand Climate Positive?

Is Your Brand Climate Positive?

Climate-positive behaviour may well become the next big thing for brands in Pakistan, writes Afzal Hussain. Published 06 Nov, 2024 01:11pm
How Green Is My Valley

How Green Is My Valley

A day in the life of Shams Uddin, a travel agent based in Chitral. Published 07 Jun, 2022 10:41am
Working Up to Level Green

Working Up to Level Green

HR plays a critical role when it comes to adopting sustainable practices. Published 06 Jun, 2022 12:36pm