Aurora Magazine

Promoting excellence in advertising

Easypaisa in Pakistan

One Nikahnama at a Time

One Nikahnama at a Time

Alifya Sohail covers Easypaisa's ‘Audio Nikahnama’ campaign. Updated
Easy Peasy and Then What?

Easy Peasy and Then What?

Fintechs are doing themselves no favours by just focusing on ease and convenience. Published
A Struggling Ecosystem

A Struggling Ecosystem

The realities that are impeding the full-scale conversion to digital cash in Pakistan. Updated