Fatima Attarwala on the lure of all things Korean.
Drawing upon the contrasts between the Millennials and Gen Z, Urooj Hussain looks ahead to what brands can expect from Gen Alpha.
Facing an increasingly young population, the media in Pakistan will need to innovate and adapt to stay ahead of the curve.
Unless agencies bring accountability into the equation, clients are increasingly likely to drift towards in-house solutions, argues Umair Mohsin.
Jahanzaib Haque, author of Pakistan’s Internet Landscape 2022 and Chief Digital Strategist and Editor, Dawn.com, speaks to Mamun M. Adil about key takeaways from the report.
Muhammad Ammar Hassan, Chief Marketing Officer, Daraz Pakistan, talks about Daraz’s progress and the future of e-commerce in Pakistan.
Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar.
In today’s online world, learning and earning no longer need be the privilege of the few, argues Nabeel Qadeer.
Every influencer community is a constantly changing ecosystem that is self-regulated by its inhabitants.