Crashing Pakistan’s Start-Up Ecosystem
Nabeel Qadeer discusses the economic fallout and long-term consequences of the current internet slowdown.
E commerce
AdEx Trends in FY 2023-24 and Future Prospects
Abid Hussain comments on a surprisingly good year despite multiple challenges.
Your Very Own Superpower Ingredient
Julian Saunders on what the coming AI wave could mean to advertising practitioners.
When Ads Speak Louder Than Facts
False and misleading claims made by advertising practitioners in Pakistan are jeopardising the industry’s future growth, writes Imtisal Abbasi.
The Big K
Fatima Attarwala on the lure of all things Korean.
Get Ready for Gen Alpha
Drawing upon the contrasts between the Millennials and Gen Z, Urooj Hussain looks ahead to what brands can expect from Gen Alpha.
A Forever Young Population
Facing an increasingly young population, the media in Pakistan will need to innovate and adapt to stay ahead of the curve.
The Importance of Aligning Creativity With ROI
Unless agencies bring accountability into the equation, clients are increasingly likely to drift towards in-house solutions, argues Umair Mohsin.
“A huge and consistent finding is the massive gender gap when it comes to internet access”
Jahanzaib Haque, author of Pakistan’s Internet Landscape 2022 and Chief Digital Strategist and Editor, Dawn.com, speaks to Mamun M. Adil about key takeaways from the report.
“We see live commerce as the future of e-commerce”
Muhammad Ammar Hassan, Chief Marketing Officer, Daraz Pakistan, talks about Daraz’s progress and the future of e-commerce in Pakistan.
Rap and Neon Will Just Not Do It
Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar.
Democratising the Power to Earn
In today’s online world, learning and earning no longer need be the privilege of the few, argues Nabeel Qadeer.
How to find the right influencer for your e-commerce brand?
Every influencer community is a constantly changing ecosystem that is self-regulated by its inhabitants.