Aurora Magazine

Promoting excellence in advertising

E commerce

The Big K

The Big K

Fatima Attarwala on the lure of all things Korean. Published 22 Jan, 2024 11:35am
Get Ready for Gen Alpha

Get Ready for Gen Alpha

Drawing upon the contrasts between the Millennials and Gen Z, Urooj Hussain looks ahead to what brands can expect from Gen Alpha. Published 18 Jan, 2024 10:04am
A Forever Young Population

A Forever Young Population

Facing an increasingly young population, the media in Pakistan will need to innovate and adapt to stay ahead of the curve. Updated 23 Jan, 2024 12:49pm
Rap and Neon Will Just Not Do It

Rap and Neon Will Just Not Do It

Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar. Published 23 May, 2023 11:57am
Democratising the Power to Earn

Democratising the Power to Earn

In today’s online world, learning and earning no longer need be the privilege of the few, argues Nabeel Qadeer. Published 04 Jun, 2022 11:46am