The Enduring Magic of the Jingle
Pakistani jingles have left an indelible mark on our culture as well as on the ad industry, writes Sumaira Mirza.
Ding Dong
A Pop Culture Without Brands
Our brand communication is failing to make it into the annals of Pakistani pop culture.
Jingle all the way
When it comes to jingles, simplicity matters.
Why the new Ding Dong ad works
Ding Dong ads always were always pretty tacky to begin with; but it’s okay, because they got the job done.