Boulevard of Impossible Dreams?
Talha bin Hamid on the strange allure of YouTube sponsorships and how mediocre products find their way to our screens – and wallets.
digital technology
Brain Rot – Have You Got It?
'Brain rot' is now a word. But what does it mean?
Your Very Own Superpower Ingredient
Julian Saunders on what the coming AI wave could mean to advertising practitioners.
A New Education Order
The current educational transformation is not merely about embracing new technologies. It is about fostering a new mindset towards education, writes Hasan Saeed.
At the Forefront of the New Corporate Game
Farhia Jabbar discusses how young graduates backed with an AI education, are set to play an important new role in the dynamics of the corporate world.
A Forever Young Population
Facing an increasingly young population, the media in Pakistan will need to innovate and adapt to stay ahead of the curve.
I’m Instain’ It
Muhammad Bin Husain explores transformations in food and culinary preferences among Gen Zers.
AI and the Future
Julian Saunders on how brands should navigate the next few years.