“We want to rule the world, but for now we will focus on becoming the number one agency in Pakistan”
Rizwan Ahmad & Naveed Seraj, Chief Storyteller and CCO, Viral Edge, speak to Aurora about what makes their digital-first agency different.
Digital strategy
Can Pakistani Telecoms Achieve Their Uber Moment?
Are the telecoms adapting to the demands of a new generation? Yasmin Malik poses the question.
Learning the Rules of Engagement
Khalid Naseem on how the engagement economy has created a paradigm shift in the strategic planner’s role.
Strategy 101
The role of strategists in today’s advertising scene.
Newsrooms in Crisis
Shaheryar Popalzai on newsroom survival in a pandemic.
The Great Balancing Act
How you can achieve the perfect balance in the data versus creativity debate.
The trap of vanity metrics
Beware of metrics that fuel the 'feel good' factor at the cost of solid ROI.
Strategising for digital
What agencies must do to slip seamlessly, yet effectively, into the digital space.