Aurora Magazine

Promoting excellence in advertising

Digital Retail

Strategising for digital

Strategising for digital

What agencies must do to slip seamlessly, yet effectively, into the digital space. Updated
Selling the experience

Selling the experience

Why brand managers need to rethink their retail strategies. Updated
Retail therapy

Retail therapy

Can retail therapy be used as a means of self-transformation? Published
Retail goes omni

Retail goes omni

Moving to an omni-channel experience is a dramatic shift in the retail business but one filled with immense opportunity. Updated