The Politics of Communication
How PTI has nailed social media as part of their communications strategy.
Digital PR
“If a certain influencer suddenly becomes famous, we must have the ability to get to her before anyone else”
CEO, Talking Point PK, speaks to Aurora about the impact of social media on the PR function.
Keeping up the PR Momentum in a Digital World
Zofeen Ihsan on the evolution of the PR function.
Does PR Need PR?
Why Pakistani companies and brands are still not investing in PR.