Auntie Algo and the Perfect Rishta
Auntie Algo has a rather unconventional proposal for Umair Kazi.
digital platforms
Stuck Between a Rock and a Hard Place
Despite technological advancements and the efforts of forward-facing local companies, the aspirations of most Pakistani consumers are constantly held in check by a country in a state of semi-permanent uncertainty.
“We are in a period of transition, and the question is, how do we prepare for this to ensure we provide the best solutions for our clients?”
Ateeq-ur-Rehman, CEO, GroupM, speaks to Aurora about how his company is preparing for the transition towards more digitally engaged audiences.
The Importance of Aligning Creativity With ROI
Unless agencies bring accountability into the equation, clients are increasingly likely to drift towards in-house solutions, argues Umair Mohsin.