Aurora Magazine

Promoting excellence in advertising

digital pakistan

Bridging the Academia-Industry Divide

Bridging the Academia-Industry Divide

For the government’s Digital Pakistan vision to be realised, academia and industry need to adopt a more collaborative approach. Published
Marketing Outside the Digital Box

Marketing Outside the Digital Box

Brand managers need to pay more attention to the fact that many people may not have access to digital media. Published
Taking on Digital Pakistan

Taking on Digital Pakistan

Implementing the vision behind Digital Pakistan is essential to national progress, but it requires the will to make it happen. Published
PTA’s Banning Spree

PTA’s Banning Spree

Why banning content and apps is a counterproductive exercise. Published