Trial by Algorithm
When corporate failures and vigilante deeds collide, online crowds become the judge, jury and myth-makers, writes Alifya Sohail.
digital media
A Digital-First World
As media consumption patterns transition to short-form, on-demand content,
Yasser Akhtar discusses the implications of these changes on brands.
Climate Speak: Look Who’s Talking!
Afia Salam on how regional and digital media are driving the climate change narrative, leaving mainstream outlets to play catch-up.
“We want to rule the world, but for now we will focus on becoming the number one agency in Pakistan”
Rizwan Ahmad & Naveed Seraj, Chief Storyteller and CCO, Viral Edge, speak to Aurora about what makes their digital-first agency different.
Why Is Pakistan’s News Media Ignoring Gen Z?
Gen Z is interested in the news. They are just not interested in the way it is presented to them by the country’s news media organisations, argues Zahra Salah Uddin.
The Paradox of Creative Limitations
Limitations often have the power to unleash untapped sources of creativity, writes Tamoor Mir.
Think Like a Human, Build Like a Brand
Taimur Tajik on how brands can make their customers love them unconditionally.
Preparing for the Next Phase in the Media Agency Ecosystem
Farhan Khan, CEO, Brainchild Communications, on the untapped white spaces in the media ecosystem.
Unnamed Sources
Zahrah Mazhar discusses the digital dilemma of due diligence.
“I have learned that we have to locally develop our clients”
Aleem Durrani, Founder & CEO, Media Pulse, speaks to Mariam Ali Baig about the media landscape post-pandemic
Keeping up the PR Momentum in a Digital World
Zofeen Ihsan on the evolution of the PR function.