Aurora Magazine

Promoting excellence in advertising

digital influencers

The Long-Form Comeback

The Long-Form Comeback

Will the rising popularity of podcasts return our attention to longer formats? Sophiya Shams Rafi poses the question. Updated 11 Mar, 2025 01:10pm
King of Content Cool

King of Content Cool

Alifya Sohail profiles YouTube star Irfan Junejo. Updated 08 Mar, 2025 12:37pm
Dodging the Algorithm

Dodging the Algorithm

Riffat Rashid discusses the content, formats and platforms that dominated 2024. Published 12 Feb, 2025 02:59pm
Being Karachista

Being Karachista

A day in the life of Salima Feerasta aka Karachista, one of Pakistan’s prominent lifestyle influencers. Published 08 Aug, 2024 11:13pm
A Kingdom Opens Up

A Kingdom Opens Up

Zeenat Chaudhary explores how Saudi Arabia's advertising landscape is evolving. Published 06 Jul, 2023 02:23pm