A Quest for Virtual Authenticity
Faizan Syed discusses the rise of virtual influencers and their impact on marketing.
digital influencers
The Long-Form Comeback
Will the rising popularity of podcasts return our attention to longer formats? Sophiya Shams Rafi poses the question.
King of Content Cool
Alifya Sohail profiles YouTube star Irfan Junejo.
Dodging the Algorithm
Riffat Rashid discusses the content, formats and platforms that dominated 2024.
Being Karachista
A day in the life of Salima Feerasta aka Karachista, one of Pakistan’s prominent lifestyle influencers.
A Kingdom Opens Up
Zeenat Chaudhary explores how Saudi Arabia's advertising landscape is evolving.