Data Suspicion and Brand Loyalty
Privacy has gone from being a purely tech issue to a complex marketing one, writes Zeeshan Wasim.
digital campaigns
“We look forward to opening fresh avenues for brands to connect, influence, and inspire their consumers”
Uzma Khateeb Nawaz speaks to Omar Jamil, Chief Executive Officer, Latitude CRS and Mehreen Abid Mir, Director Operations, Nutcracker Marketing Solutions, about the recent strategic partnership between the two agencies and their future plans.
“The biggest challenge we face arises from the mindset that awards can be purchased”
Ashifa Paracha, Founder, Pakistan Digital Awards, speaks with Sadia Kamran about the significance of the recent Digital Leaders Awards and their impact on recognising true digital innovation in Pakistan.
The Seedhi Saadhi Khushi of Sooper Soft Bakes
Uzma Khateeb-Nawaz covers Sooper Soft Bakes' new animated campaign.
Kashmir Spreads Its Wings
Sadia Kamran covers Kashmir Cooking Oil's latest campaign.
Dadi Knows Best
Population Services International Pakistan claims that "Dadi knows best" when it comes to family planning.
Are Brands Missing the Digital Point?
Stuck in a legacy mindset, brands are failing to use the unique features and functionalities that digital offers in their campaigns, argues Muhammad Ali Khan.