Aurora Magazine

Don’t bet your brand’s digital budget on a specialist digital agency

Bad, bad idea! Updated 19 Dec, 2019 10:55am

Don’t bet your brand’s digital budget on a traditional agency

Bad, bad idea! Updated 19 Dec, 2019 11:58am

RULING THE AUDIENCES

What happens when you don't have a strategy for your content, Demonstrates Ali A. Rizvi. Published 06 May, 2019 03:09pm

The copywriter is dead. Long live the copywriter

A rundown on content marketing versus copywriting. Published 16 Aug, 2018 10:52am

Harmonise or go bust

Inconsistencies abound along the hazardous path to mastering digital platforms for agencies and brands. Published 15 May, 2018 06:23pm

The art of appointing great agencies

Clients are leading both their brands and the profession down the garden path of mediocrity. Published 20 Apr, 2018 09:40am

More than just a cherry atop the cake

Affiliations are not an essential model; nevertheless they are necessary to an agency’s long-term success. Published 19 Apr, 2018 10:20am

The straight-talking pro

Syed Amir Haleem, CEO, Kueball Digital, in profile. Updated 21 Aug, 2017 02:40pm

Challenges for the digital media agency

Managing young talent and getting fairly paid for services are two major challenges digital agencies will face in 2016. Published 04 Jan, 2016 10:04am