Aurora Magazine

Promoting excellence in advertising

digital agencies

The Rebirth of Advertising?

The Rebirth of Advertising?

Twenty-five years after the digital revolution, could AI see the rebirth of advertising? Azam Jalal Khan poses the question. Updated 17 Jan, 2024 03:52pm
Are Brands Missing the Digital Point?

Are Brands Missing the Digital Point?

Stuck in a legacy mindset, brands are failing to use the unique features and functionalities that digital offers in their campaigns, argues Muhammad Ali Khan. Published 14 Jul, 2023 03:34pm
Time to Covid Cleanse Agencies

Time to Covid Cleanse Agencies

Shoaib Qureshy, CEO, Bulls Eye DDB Group, calls upon agencies to clear the decks and reboot. Published 07 Jan, 2021 11:45am
Bringing in the human equation

Bringing in the human equation

Afzal Hussain, CSO and GM, MNC Saatchi World Services (Pakistan) on why humans are better than specialists. Published 15 Oct, 2019 10:08am