Extinction or Resurgence?
Despite the disruptions of the last three decades, ad agencies have failed to reinvent themselves, argues Oswald Lucas.
digital agencies
The Road to Convergence
Creative and digital agencies are converging into hybrid models capable of delivering emotionally resonant brand-building campaigns and data-driven digital strategies, writes Rashna Abdi.
The Rebirth of Advertising?
Twenty-five years after the digital revolution, could AI see the rebirth of advertising?
Azam Jalal Khan poses the question.
Capturing Dil, Dimagh and Market Share
In an attention span compromised world, only influencer marketing will work, argues Ad Mad Dude.
Are Brands Missing the Digital Point?
Stuck in a legacy mindset, brands are failing to use the unique features and functionalities that digital offers in their campaigns, argues Muhammad Ali Khan.
“Awards boost the spirit and act as a driving force to grow further”
In conversation with CEO and Founder, RED Publicis, Sabene Saigol.
Time to Covid Cleanse Agencies
Shoaib Qureshy, CEO, Bulls Eye DDB Group, calls upon agencies to clear the decks and reboot.
Bringing in the human equation
Afzal Hussain, CSO and GM, MNC Saatchi World Services (Pakistan) on why humans are better than specialists.