“Design is a business”
Osman Samiuddin on a duo committed to redefining commercial design in Pakistan.
Design
“We look forward to opening fresh avenues for brands to connect, influence, and inspire their consumers”
Uzma Khateeb Nawaz speaks to Omar Jamil, Chief Executive Officer, Latitude CRS and Mehreen Abid Mir, Director Operations, Nutcracker Marketing Solutions, about the recent strategic partnership between the two agencies and their future plans.
Well Being by Design
Can behaviour science make you happier? Julian Saunders ponders the question.
Bringing the Deep Logic of Design Thinking to the Inner Lives of Individuals
Junaid Aziz reflects on how design thinking can bring a new grammar of possibility to Karachi and beyond.
From Aesthetics to Actual Impact
Kiran Ahmad discusses how design underpinned by strong research can make a tangible difference in people’s lives.
How Creativity Can Change the World
Ad agencies need to reimagine their mission, writes Afzal Hussain.
The Human Radiance of Good Design
AI will be part of our minds but never our hearts, writes Mariam Hussain.