Aurora Magazine

Promoting excellence in advertising

Dawn

Why Is Pakistan’s News Media Ignoring Gen Z?

Why Is Pakistan’s News Media Ignoring Gen Z?

Gen Z is interested in the news. They are just not interested in the way it is presented to them by the country’s news media organisations, argues Zahra Salah Uddin. Updated 27 Nov, 2024 04:18pm
Your brand's best friend

Your brand's best friend

Why print advertising continues to effectively deliver results in an age of new media disruptions. Published 29 May, 2018 09:33am
The nation's lead advertiser

The nation's lead advertiser

No agency, channel or publication would ever consider declining the opportunity to work with Government. Updated 25 Apr, 2018 01:53pm
If music be the food of love

If music be the food of love

Musical impresario Arshad Mahmud speaks about his long association with the advertising sector. Updated 20 Feb, 2019 02:45pm
PTV's paradise lost

PTV's paradise lost

Examine the factors that contributed to PTV’s rise and fall. Updated 13 Apr, 2018 01:14pm