HI Versus AI
Is AI capable of generating the kind of iconic ad campaigns produced by human intelligence? Zohra Yusuf poses the question.
David Ogilvy
Do You Really Own Your Consumer?
If agencies in Pakistan want to elevate their game, they need to start talking to real people, argues Arshad Awan.
Are Agencies and Clients Hearing Each Other?
Agencies and clients must work harder to develop a deeper understanding
of the dynamics of each other’s business.
Come Dine With Me!
Which celebrity from the world of advertising, or otherwise, would you invite for dinner?
All suited up and nothing to do?
Unless client services step up to their jobs, they risk becoming irrelevant to agency life.
Why agencies are failing to adopt real change
Why, despite the talk, agencies are holding on to the status quo.
Ogilvy bags an Effie!
Shan Foods ‘KhaanaWithParosi’ won a Silver at the APAC Effie Awards 2018.
The smart thinking behind Ogilvy’s rebrand
With one ‘Ogilvy’, the agency aims to become a much more client-centred organisation.
WPP’s lost opportunity
What ultimately went wrong in Sir Martin Sorrell's great empire.
E-commerce clients will become bigger advertisers than FMCGs
In conversation with Fouad Husain, CEO, GroupM.
Repositioning culture for brand success
Why not embrace Pakistan's cultural narratives to ensure that your brand stands out.
“We had a groovy thing goin...”
How Interflow has weaned a new generation of ad persons.
PIA: an acronym of love and despair
The pride and frustration the national airline evokes in Pakistanis.
The GM talk
In conversation with Muzakir Ijaz, GM Lahore and Naved Qureshi, GM Karachi, Ogilvy & Mather Pakistan.
The twist of the knife in my stupid heart
How advertising agencies are letting their creatives down badly.