Agencies and clients must work harder to develop a deeper understanding
of the dynamics of each other’s business.
Published 14 Jul, 2022 10:20am
Which celebrity from the world of advertising, or otherwise, would you invite for dinner?
Updated 14 Jun, 2024 05:22pm
Unless client services step up to their jobs, they risk becoming irrelevant to agency life.
Updated 19 Dec, 2019 01:53pm
Why, despite the talk, agencies are holding on to the status quo.
Updated 18 Dec, 2019 02:36pm
Shan Foods ‘KhaanaWithParosi’ won a Silver at the APAC Effie Awards 2018.
Published 23 Jun, 2018 10:47am
With one ‘Ogilvy’, the agency aims to become a much more client-centred organisation.
Published 12 Jun, 2018 02:57pm
What ultimately went wrong in Sir Martin Sorrell's great empire.
Updated 12 Jun, 2018 11:05am
In conversation with Fouad Husain, CEO, GroupM.
Published 27 Apr, 2018 01:22pm
Why not embrace Pakistan's cultural narratives to ensure that your brand stands out.
Published 24 Apr, 2018 07:13pm
How Interflow has weaned a new generation of ad persons.
Published 19 Apr, 2018 01:52pm
The pride and frustration the national airline evokes in Pakistanis.
Published 10 Apr, 2018 10:07am
In conversation with Muzakir Ijaz, GM Lahore and Naved Qureshi, GM Karachi, Ogilvy & Mather Pakistan.
Published 25 Jan, 2017 09:41am
How advertising agencies are letting their creatives down badly.
Updated 27 Dec, 2016 01:57pm