Drilling Down to Simplicity
Effective data analysis does not necessarily equate to complexity, although achieving simplicity can be complex, argues Ans Khurram.
Data Strategy
Owning the Right Moment, Not the Data
FMGCs need to refine their consumer touch-point strategies
rather than rely on first-party data, argues Urooj Hussain.
If Only Florence Nightingale Had a Dashboard
Despite their obvious benefits, dashboards are imperfect tools, writes Ans Khurram.
“We are in a period of transition, and the question is, how do we prepare for this to ensure we provide the best solutions for our clients?”
Ateeq-ur-Rehman, CEO, GroupM, speaks to Aurora about how his company is preparing for the transition towards more digitally engaged audiences.
“We Need To Future-Proof Our Brands”
Muhammad Sarwar Khan, Director & CEO, IG Square, speaks to Aurora about why brands need to re-engineer their marketing landscape