Owning the Right Moment, Not the Data
FMGCs need to refine their consumer touch-point strategies
rather than rely on first-party data, argues Urooj Hussain.
Data Strategy
If Only Florence Nightingale Had a Dashboard
Despite their obvious benefits, dashboards are imperfect tools, writes Ans Khurram.
“We are in a period of transition, and the question is, how do we prepare for this to ensure we provide the best solutions for our clients?”
Ateeq-ur-Rehman, CEO, GroupM, speaks to Aurora about how his company is preparing for the transition towards more digitally engaged audiences.
“We Need To Future-Proof Our Brands”
Muhammad Sarwar Khan, Director & CEO, IG Square, speaks to Aurora about why brands need to re-engineer their marketing landscape