Reading the Right Meanings Into Insights
Ans Khurram gives his five best tips on how to make your insights actionable.
Data in advertising
Without data fluency you only add up to zero
In a data-driven world, organisations must inculcate data fluency.
Dump the heroics
Don’t be a hero, just analyse the data, advises Julian Saunders, former Head of Strategy, McCann Erickson
Effective creativity in OOH
Interview with Dave Nelissen, Creative Director, Talpa Media.
Using data to drive the message
Interview with George Skaff, Regional Commercial Head, Connect Ads.