A Dynamic New Phase for DOOH
Ahsan Shaikh discusses how generative AI has transformed Pakistan’s OOH landscape.
Data driven marketing
Machine and Man
The future of marketing lies in the harmonious integration of AI and human ingenuity, comments Omar Farooq.
“It is about understanding how people live and if their values are a real value or just a declarative value”
Cristina Craciun, Global President, Motivational Research, Ipsos Understanding Unlimited, speaks to Mariam Ali Baig about the power of insights and the impact of AI on motivational research.
Creativity in Crisis
Homogenisations and short-term approaches are plunging Pakistani creativity into a crisis, argues Arshad Awan.
Principles Remain. Rules Change.
Is AI robbing you of your sleep? Read on...