The Earworm Effect
Elhaam Shaikh on the enduring resilience of radio
data driven
“We are in a period of transition, and the question is, how do we prepare for this to ensure we provide the best solutions for our clients?”
Ateeq-ur-Rehman, CEO, GroupM, speaks to Aurora about how his company is preparing for the transition towards more digitally engaged audiences.
The Importance of Aligning Creativity With ROI
Unless agencies bring accountability into the equation, clients are increasingly likely to drift towards in-house solutions, argues Umair Mohsin.
Can Pakistan Become a Market of Tomorrow?
Amir Jahangir discusses how Pakistan can transform its inherently rich potential into meaningful economic growth.
How to Be Data Smart
Ans Khurram explains the three thresholds of data and how and when to use them.
The Great Balancing Act
How you can achieve the perfect balance in the data versus creativity debate.
Without data fluency you only add up to zero
In a data-driven world, organisations must inculcate data fluency.