Aurora Magazine

Ateeq-ur-Rehman, CEO, GroupM, speaks to Aurora about how his company is preparing for the transition towards more digitally engaged audiences. Updated 23 Jan, 2024 12:50pm

Unless agencies bring accountability into the equation, clients are increasingly likely to drift towards in-house solutions, argues Umair Mohsin. Updated 15 Feb, 2024 10:11am

Amir Jahangir discusses how Pakistan can transform its inherently rich potential into meaningful economic growth. Published 21 Aug, 2023 11:46am

Ans Khurram explains the three thresholds of data and how and when to use them. Published 26 Mar, 2022 10:50am

How you can achieve the perfect balance in the data versus creativity debate. Published 02 Jul, 2020 04:00pm

In a data-driven world, organisations must inculcate data fluency. Published 05 Mar, 2020 09:59am