Addressing Pakistan’s Water Scarcity, One Faucet at a Time
Aabshar is tackling one of Pakistan’s most pressing challenges – water scarcity – with AI-driven solutions.
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“It is about understanding how people live and if their values are a real value or just a declarative value”
Cristina Craciun, Global President, Motivational Research, Ipsos Understanding Unlimited, speaks to Mariam Ali Baig about the power of insights and the impact of AI on motivational research.
Deciphering the Fluid Realm of Consumer Behaviour in Pakistan
Alifya Sohail shares insights from the talk show 'Navigating the Shift in Consumer Behaviour', by the Pakistan Advertising Association.