AdEx Trends in FY 2023-24 and Future Prospects
Abid Hussain comments on a surprisingly good year despite multiple challenges.
data
Do You Really Own Your Consumer?
If agencies in Pakistan want to elevate their game, they need to start talking to real people, argues Arshad Awan.
The What and the Why of Data
Ans Khurram on how to build an effective marketing story from data.
“We Need To Future-Proof Our Brands”
Muhammad Sarwar Khan, Director & CEO, IG Square, speaks to Aurora about why brands need to re-engineer their marketing landscape
The Creativity Conundrum
Should marketing be driven by data or intuition?