Adopting Affiliate Marketing
Fauzia Kerai Khan discusses the accruing benefits of affiliate marketing for emerging and established brands.
Daraz
The Big K
Fatima Attarwala on the lure of all things Korean.
+92Disrupt 2023: Day 2
Day 2 unveils marketing insights, tech revolutions, and star-studded panels.
Stretching the Basket
Fatima S. Attarwala examines how price increases are changing what goes into the average grocery basket.
Campaigning During a Crisis
This year’s Independence Day campaigns are like compasses directing us through the rough seas of our nation's challenges.
“Digital transformation is a great term that can be hashtagged on LinkedIn”
Javed Jafri, Media, Data and Digital Lead, Unilever Pakistan, speaks to Mamun M. Adil about the ever-changing media space in light of increasing digitisation and AI.
Embracing the Inevitable
Like it or hate it, AI is definitely going to impact ad agencies, writes Afzal Hussain.