Why the Reports of TV’s Death Have Been Greatly Exaggerated
Marketers should not make the mistake of assuming that TV is dying. The facts speak otherwise, comments Urooj Hussain.
Daraz
Adopting Affiliate Marketing
Fauzia Kerai Khan discusses the accruing benefits of affiliate marketing for emerging and established brands.
The Big K
Fatima Attarwala on the lure of all things Korean.
+92Disrupt 2023: Day 2
Day 2 unveils marketing insights, tech revolutions, and star-studded panels.
Stretching the Basket
Fatima S. Attarwala examines how price increases are changing what goes into the average grocery basket.
Campaigning During a Crisis
This year’s Independence Day campaigns are like compasses directing us through the rough seas of our nation's challenges.
“Digital transformation is a great term that can be hashtagged on LinkedIn”
Javed Jafri, Media, Data and Digital Lead, Unilever Pakistan, speaks to Mamun M. Adil about the ever-changing media space in light of increasing digitisation and AI.
Embracing the Inevitable
Like it or hate it, AI is definitely going to impact ad agencies, writes Afzal Hussain.