Aurora Magazine

Promoting excellence in advertising

Daraz

The Big K

The Big K

Fatima Attarwala on the lure of all things Korean. Published 22 Jan, 2024 11:35am
+92Disrupt 2023: Day 2

+92Disrupt 2023: Day 2

Day 2 unveils marketing insights, tech revolutions, and star-studded panels. Updated 14 Nov, 2023 05:02pm
Stretching the Basket

Stretching the Basket

Fatima S. Attarwala examines how price increases are changing what goes into the average grocery basket. Updated 09 Sep, 2023 12:42pm
Campaigning During  a Crisis

Campaigning During a Crisis

This year’s Independence Day campaigns are like compasses directing us through the rough seas of our nation's challenges. Updated 15 Aug, 2023 05:32pm
Embracing the Inevitable

Embracing the Inevitable

Like it or hate it, AI is definitely going to impact ad agencies, writes Afzal Hussain. Published 05 Jul, 2023 11:21am