Aurora Magazine

Promoting excellence in advertising

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Hey Chatbot! Do I Really Need You?

Hey Chatbot! Do I Really Need You?

Adopting AI without a clear purpose or sense of outcome can cause more trouble than benefit, argues Alyan Khan-Yusufzai. Published
AI vs Art Directors

AI vs Art Directors

Should your agency adopt AI tools like Midjourney? Umair Kazi is inclined to say yes! Updated