Aurora Magazine

Promoting excellence in advertising

DALL E

Hey Chatbot! Do I Really Need You?

Hey Chatbot! Do I Really Need You?

Adopting AI without a clear purpose or sense of outcome can cause more trouble than benefit, argues Alyan Khan-Yusufzai. Published 07 Jan, 2025 10:18am
AI vs Art Directors

AI vs Art Directors

Should your agency adopt AI tools like Midjourney? Umair Kazi is inclined to say yes! Updated 18 May, 2023 12:33pm