Aurora Magazine

Promoting excellence in advertising

culture

Urdu, Identity and AI

Urdu, Identity and AI

Pakistani technologists need to acquire the expertise to develop AI applications that respond to the requirements of the country and its citizens, argues Zeerak Ahmed. Updated 13 Jan, 2025 01:11pm
Aspirations of Beauty

Aspirations of Beauty

Fatima S. Attarwala explores how Pakistani women approach their beauty. Updated 25 Oct, 2023 03:51pm
Is Our Creativity Culturally Obtuse?

Is Our Creativity Culturally Obtuse?

An in-depth understanding of people’s culture is key to success in advertising. Yet, not many acquire this talent. Published 24 Mar, 2022 10:56am