Aurora Magazine

Promoting excellence in advertising

CSR

Hypocrisy or Authenticity?

Hypocrisy or Authenticity?

The war in Gaza has once again put the spotlight on how brands react to world-shaping crises, and they are not always consistent, comments Shahzeb Hasan. Published 05 Jan, 2024 03:32pm
Waking Up To Woke

Waking Up To Woke

To come to terms with woke consumerism, brands need to dig a lot deeper than they are currently doing, argues Afzal Hussain. Published 18 Oct, 2023 11:48am