“We are committed to giving back to Pakistan through concrete, climate-friendly actions”
Zohaib Hassan, Head of Marketing, Cheezious Pakistan, speaks to Uzma Khateeb Nawaz about Cheezious’ journey since its inception.
CSR
Go Green or Go Home
What should brands be doing to counter climate change?
The Troublesome Problem of Surface Level Commitments
Are brands in Pakistan really committed to climate change awareness or merely paying lip service? Alyan Khan-Yusufzai poses the question.
Hypocrisy or Authenticity?
The war in Gaza has once again put the spotlight on how brands react to world-shaping crises, and they are not always consistent, comments Shahzeb Hasan.
Waking Up To Woke
To come to terms with woke consumerism, brands need to dig a lot deeper than they are currently doing, argues Afzal Hussain.
How PR Is Intrinsic to All Functions of Business
Leon Menezes makes the case for PR being taught in business schools.
“The function of the PR agency is to generate awareness and create goodwill”
Zohare Ali Shariff, CEO, Asiatic Public Relations Network (APR), speaks to Mariam Ali Baig about PR in Pakistan.
TAFF-VTI: New dimensions in women empowerment
Empowering women, one skill at a time.