“My dream is for Rastah to be one of the biggest brands outside of Asia, not just South Asia”
Zain Ahmad, CEO and Creative Director, Rastah, speaks to Aurora about the journey that took his brand from the streets of Vancouver to celebrity status.
creatives in pakistan
Creativity Interrupted
Is creativity in Pakistan simply misunderstood or are there other forces at play?
Arshad Awan poses the question.
Everyone Wants to Be a Creative
Sheikh Adil Hussain retraces the steps that have led to the current ‘creative free for all’ in advertising.
Savor the Experience… Someday
From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected.
The Voices Are Younger − But Are We Listening?
Advertising is passing through a generational makeover, but is the industry ready to pass the baton?
Remove The Razor Please!
Are creatives in the industry struggling to find their voice?
The reluctant non-conformist
The Director of T2F, Sabeen Mahmud, in profile