How Well Is Your Creativity Trending This Year?
The Strategist looks at Dentsu’s 2024 Creative Trends Report and extrapolates how Pakistani brands can leverage these trends when speaking to their audiences.
Creative strategies
Your Very Own Superpower Ingredient
Julian Saunders on what the coming AI wave could mean to advertising practitioners.
Generating Taste
Faraz Maqsood Hamidi on how AI can capture and replicate the multifaceted nature of taste in advertising.