A Culture of Hi, Bye and Burgers
Our advertising industry is plagued by mediocrity. Khalid Naseem explains why.
Creative strategies
Creativity and Risk
Technology and social media have given creativity layers of complexity that need skill in their handling, writes Patrick Collister.
Gaming – Pakistan’s New Digital Entertainment Playground
Pakistan could well be on the cusp of a gaming revolution. Faizan S. Syed sets the scene.
How Well Is Your Creativity Trending This Year?
The Strategist looks at Dentsu’s 2024 Creative Trends Report and extrapolates how Pakistani brands can leverage these trends when speaking to their audiences.
Your Very Own Superpower Ingredient
Julian Saunders on what the coming AI wave could mean to advertising practitioners.
Generating Taste
Faraz Maqsood Hamidi on how AI can capture and replicate the multifaceted nature of taste in advertising.