Aurora Magazine

Promoting excellence in advertising

Creative as a Service

How Well Is Your Creativity Trending This Year?

How Well Is Your Creativity Trending This Year?

The Strategist looks at Dentsu’s 2024 Creative Trends Report and extrapolates how Pakistani brands can leverage these trends when speaking to their audiences. Published
A New Model for Creativity

A New Model for Creativity

Arooj Anwar discusses why CaaS may yet prove to be the next big change in the agency model. Published