A Socratic Dialogue for the Next 25 Years
Umair Kazi decodes the Gen Z philosophy.
Creative agency
Are Creatives Slamming the Door?
As finding and retaining creative resources becomes even harder, Arooj Anwar sheds light on the root causes of a growing crisis.
Growing Up with a Pencil in His Hand
Zeenat Chaudhary profiles Umair Anwar, CEO and Creative Lead, We Are Transmedia (WRT).
No Dictation Please
Kamran Sarfaraz, COO, Arey Wah, speaks to Aurora about his agency’s business model and what lies behind the success of his campaigns.
“Awards boost the spirit and act as a driving force to grow further”
In conversation with CEO and Founder, RED Publicis, Sabene Saigol.
Regaining the Creative Space
Traditional agencies have lost their monopoly on the creative function, but they still have a chance to regain lost ground...
How to Do the Craft
Research, learn, apply, repeat.
Working Under the Microscope
The negative impact of micromanagement on creative agencies.
The Great Balancing Act
How you can achieve the perfect balance in the data versus creativity debate.
Love Me, Teach Me, Never, Never Leave Me
What agencies must do to retain their top creative talent.
The art of appointing great agencies
Clients are leading both their brands and the profession down the garden path of mediocrity.
Engro Corp moves over to Bond Advertising
Engro Corp has appointed Bond Advertising as its new creative agency following an extensive pitching process.