“We want to rule the world, but for now we will focus on becoming the number one agency in Pakistan”
Rizwan Ahmad & Naveed Seraj, Chief Storyteller and CCO, Viral Edge, speak to Aurora about what makes their digital-first agency different.
Creative agencies in Pakistan
The Road to Convergence
Creative and digital agencies are converging into hybrid models capable of delivering emotionally resonant brand-building campaigns and data-driven digital strategies, writes Rashna Abdi.
Flying High on Empty Balloons
In the rush to compete, non-traditional agencies are hiring young people to fill top positions without the relevant experience.
Dissecting the Creative Process
Muhammad Ali Khan drills down into what lies at the core of creativity.
The Great Balancing Act
How you can achieve the perfect balance in the data versus creativity debate.
How to become world-class?
Creativity or innovation is made up of one percent inspiration and 99% perspiration.
Four sleazy kickback scenarios
Sensational advertising disclosures.
More than just a cherry atop the cake
Affiliations are not an essential model; nevertheless they are necessary to an agency’s long-term success.
Being superhuman
Eight reasons why working in the advertising industry is simply awesome!