Aurora Editorial: Mar-April 2021
Aurora's ed on Pakistan's management of Covid-19.
covid pakistan
Get A Grip
Atiya Zaidi, ECD, BBDO Pakistan, on the new post Covid-19 rules of engagement.
Lessons From Covid-19
How the current crisis forced brands to quickly rethink their communication strategies.
Covid-19 Kindness
Umair Kazi in generous mode shares two ideas he encourages you to bring to life.
Doing Business in a Post Covid-19 World
Shoaib Qureshy, CEO, Bulls Eye DDB Group, presents his business plan for 2020.
Pivot to Delivery and Digitisation
How retail and delivery services have adapted to the ways consumers are changing where and how they shop.
Hand Sanitizer Anyone?
How Pakistan’s average monthly grocery basket has changed forever.
Covid-19 and the Pakistani Consumer
How consumers reacted and the impact of the pandemic on their short-
to mid-term spending habits.