Planning the 2021 Battleground
Eisha Salim, Business Lead, Brainchild Communications, on survival in an uncertain world...
covid impact on marketing
Adapting to the Transformation
Eisha Salim looks back at an unprecedented year and summarises the market changes that will now define media spends in 2021.
The Death of Bull
Asim Naqvi, CEO, Ogilvy Pakistan, on keeping it real and simple.
Which Way Will South Asia Look?
South Asia sits between two great regional groupings which will have significant implications, Covid-19 or not.