The Hand That Steadies the Ship
Atiya Zaidi, ECD, BBDO Pakistan, on how to navigate choppy waters.
covid brands
Shell-Shocked or Ready to Pounce?
Afzal Hussain on the stark choices awaiting agencies and brands.
The Best of Times and the Worst of Times
Julian Saunders on the realisations that came with 2020's pandemic.
How to Wash Your Brands With Soap
There is no better time to evaluate your brand hygiene than now.
The Covid-19 Crisis Playbook
Syed Amir Haleem, CEO, Kueball, defines the new best practices for brands.
Viscous Steps Up to the Covid-19 Challenge
The 3D scanning, designing and printing company producing PPEs for frontline workers and the police force.
Hand Sanitizer Anyone?
How Pakistan’s average monthly grocery basket has changed forever.
Consumer Behaviour in COVID-19
Findings of Aurora's April-May 2020 survey on how the lockdown has affected lifestyles.