Evolve and Diversify
The ability to diversify is what will lead agencies out of the present crisis, agues Afzal Hussain.
covid 19 and advertising
Lost in Communication
As the second wave takes hold, communicating to Covid-19 fatigued audiences will be nothing less than an uphill task.
Leadership in a Covidian Universe
The New Normal will bring with it an entire new set of leadership attributes, argues Leon Menezes.
It’s Not Over Yet
Nasir Jamal cautions that the economic fallout of the pandemic may not be over yet.
The Great Covid-19 Reboot
Can the advertising industry press the reset button?